Red Lobster
Founded in 1968, Red Lobster is the market share leader in the seafood segment
of casual dining. It has led this segment of the industry since its inception by
continually evolving with the casual dining consumer, achieving 22 consecutive
quarters of year-over-year same-restaurant sales increases.
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Olive Garden
Olive Garden is a family of local restaurants and the market share leader in
the highly competitive Italian segment of casual dining. As a result of its successful
repositioning to remain relevant to today’s consumer, the more than
20-year-old company has posted record profits and 35 consecutive quarters
of year-over-year same-restaurant sales growth.
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 Edna Morris
Senior Vice President and
President, Red Lobster |
Number of
Restaurants |
673 |
Total Sales |
$2.43 Billion |
Average
Restaurant Sales |
$3.7 Million |
Market Share of
Casual Dining Seafood |
49% |
FY03 U.S. Same-Restaurant
Sales Growth |
2.7% |
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 Drew Madsen
Senior Vice President and
President, Olive Garden |
Number of
Restaurants |
524 |
Total Sales |
$1.99 Billion |
Average
Restaurant Sales |
$3.9 Million |
Market Share of Casual Dining Italian |
31% |
FY03 U.S. Same-Restaurant
Sales Growth |
2.2% |
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Bahama Breeze
Bahama Breeze has built an exciting brand based on its promise of a refreshing
island escape, featuring welcoming hospitality, innovative cuisine, and a tropical
atmosphere.
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Smokey Bones
Smokey Bones BBQ, which began its national expansion in fiscal 2002, mixes
award-winning barbecue with mountain lodge comfort, warm friendly service,
and features sports viewing and other televised entertainment.
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 Laurie B. Burns
Senior Vice President and
President, Bahama Breeze |
Number of
Restaurants |
34 |
Total Sales |
$138 Million |
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 Clarence Otis, Jr.
Executive Vice President and
President, Smokey Bones |
Number of
Restaurants |
39 |
Total Sales |
$93 Million |
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 Darden’s innovative New Business Development team created and
launched Olive Garden, Bahama Breeze and Smokey Bones BBQ.
In February 2003, the team opened Seasons 52, a new test restaurant
offering guests a casually sophisticated fresh grill and wine bar with
seasonally inspired, nutritionally balanced menus and an extensive
international wine list. |
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 Blaine Sweatt, III
Executive Vice President and
President, New Business Development |
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