Our Strategic Building Blocks
At Darden Restaurants we have an established strategic framework that guides us on
our journey to becoming the best casual dining company, now and for generations.
Our framework is built on our core values of Integrity and Fairness, Respect and
Caring, Diversity, Always Learning/Always Teaching, Being "of Service," Teamwork
and Excellence, and is supported by three strategic imperatives:
Leadership Development
This is the essential building block. To make our strategic vision a reality, we
must have leaders throughout the Company who inspire in their teams a great
passion and enthusiasm for people, restaurants and dining.
Service and Hospitality Excellence
The restaurant business is a people business, and we intend to establish and achieve
the industry’s very highest service and hospitality standards, as defined by our guests.
(In this year’s Annual Report we focus on our Service and Hospitality imperative.)
Culinary and Beverage Excellence
We are committed not only to continually improving and innovating in this
critically important part of our business, but also to redefining culinary and
beverage excellence in casual dining.
|
Our imperatives are supported by three strategic enablers:
Brand Management Excellence
We want every employee to be an emissary of our brands by building company-wide
understanding of what each brand means to our guests. Through the application of
proven consumer research and testing techniques, we seek to continually refresh our
brands to stay relevant to our guests now and for generations.
Diversity Competency
We welcome diversity, understand its implications for enriching our people and building
our business, and are committed to putting that understanding into action at every level
of the organization.
Technology Solutions
Technology offers tremendous opportunities to benefit our
guests, employees and suppliers. We want teams that can develop
and take full advantage of those opportunities.
|
