Becki Giese
Director of Operations
Olive Garden
"Hiring the right people in the
restaurant business can be tricky,
because it's perceived as an easy
industry to get into. The fact is,
however, that you have to enjoy
working with the public and that's
not for everyone. As someone
who makes hiring decisions, I
have had to sharpen my intuition
skills. One of the most helpful
tools has been Darden's Diversity
Learning Experience. The course
goes beyond gender and ethnic
diversity to really teach you to
appreciate many different types of
personalities and to broaden your
thinking about the role they can
play in your restaurant operation." |
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 Inspiration  |
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These days, few people are fortunate enough to find a company where
they can envision spending their entire career. Becki Giese says she's
one of the lucky ones. In 1988, she started with the Olive Garden as
a server, quickly advancing to certified trainer, a position that helped
her pay her way through college. Upon graduation, Becki accepted a
position with Olive Garden as a restaurant manager, and over the past
16 years she has steadily risen through the ranks. Today, Becki is a
Houston-based director of operations, responsible for eight restaurants,
and readily says, "I hope to retire with Olive Garden I can't
imagine finding a better place to work."
Longevity is a hallmark of Olive Garden. For two decades it has been
America's favorite family of Italian casual dining restaurants, and for
39 consecutive quarters it has posted same-restaurant sales growth
on a year-over-year basis, a remarkable feat in the competitive casual
dining segment. In fact, Olive Garden's annual sales increased by
11.1 percent in fiscal 2004, with record total sales topping $2.2 billion,
and record annual operating profit.
Olive Garden's enduring popularity reflects its ability to delight guests
with a genuine Italian dining experience. How do you inspire thousands
of employees around the country to do that consistently? One
of Becki's favorite ways is to have new hires experience Olive Garden's
legendary Hospitaliano!® firsthand. "Often, we will treat a recent hire
to a dinner as our guest, " she explains. "The general manager will visit
the table to find out how things are going and to let the team member
know he or she is surrounded and supported by a real family. We want
them to experience the same magic as our guests."
Fresh, simple, delicious Italian food, complemented by a great glass of
wine in a comfortable home-like Italian setting, where you're welcomed
by people who treat you like family is central to Olive Garden's brand
promise, a promise that continues to keep this 21-year casual dining
veteran on top. In recent surveys, Olive Garden ranks highest in overall
guest satisfaction among the largest operators in casual dining.
Olive Garden also continues to outpace the industry benchmark in
same-restaurant guest count growth, and leads the industry in top-of-mind brand awareness among consumers.
With 19 net new restaurants opened during fiscal 2004 and plans to
continue opening new restaurants, identifying new leadership will
continue to be a priority for Olive Garden. Leadership Assessment
and Development at Darden Restaurants (LADDR) is a process that
helps Olive Garden and all other Darden concepts identify new
leaders and create effective career development programs for them.
LADDR is a two-day assessment of a restaurant manager's capabilities
to become a general manager. If he or she isn't ready yet, LADDR
determines what needs to be done to prepare the person for promotion.
This intense evaluation process has led to much higher success
rates for those who are promoted, and has proven to be an excellent
leadership development tool for the Company.
As for Becki Giese, she has developed her own way of identifying
up-and-coming talent. She is constantly looking for people who are
working "up a level." "I try to spot people who are already acting the
role they aspire to," Becki says. "These are the people who will be
leading Olive Garden through its next decade of success."
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