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Rick
Crossland
SVP,
Culinary & Beverage Development
Bahama Breeze
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Red
Lobster and Bahama Breeze make Darden the largest seafood
purchaser in the country. This frequently gives us an
advantage over more upscale, tablecloth
restaurants that simply cannot obtain some of the unique
seafood products and the level of quality that we can.
This product accessibility and our scratch preparation
have allowed Bahama Breeze to set a new standard of
cooking in the casual dining segment."
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Great beverages and great food are an integral part
of the memorable Island vacation experience Bahama Breeze delivers.
Besides refreshing Island drinks, we also serve our own signature
beer, Aruba Red, and pour premium well brands in all mixed cocktails.
This extensive, top-quality selection of beverages perfectly complements
our kitchen-forward strategy, which focuses on serving
guests fresh, Caribbean-inspired food based on a three-point culinary
foundation.
The first of these is scratch preparation, in which
nearly everything on the menu is made from scratch.Second, the menu
encompasses a variety of bold flavors that demonstrate the Caribbeans
heritage as a major culinary crossroads of the world. And third,
colorful, artful presentations give every plate an enhanced level
of culinary breadth and depth.
Bahama Breeze is building a unique position in the
upper-end of casual dining, featuring scratch preparation of food
and beverages. This detailed attention to culinary excellence is
facilitated by our dinner-only approach (though we open for an early
dinner on Sundays, and on Saturdays in some markets).
This
translates into exceptional experiences for Bahama Breeze diners
and strong margins for Darden. Consider the Bahamarita guests
love its unique flavor and we sell more than one million of these
drinks each year. This level of volume, combined with a higher average
guest check at generally lower cost of sales, adds up to what we
believe will be industry-leading profit margins. This makes Bahama
Breeze not only a memorable dining destination, but a highly profitable
one as well.
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