Rick Crossland
      SVP, Culinary & Beverage       Development
      Bahama Breeze

 

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Red Lobster and Bahama Breeze make Darden the largest seafood purchaser in the country. This frequently gives us an advantage over more upscale, tablecloth restaurants that simply cannot obtain some of the unique seafood products and the level of quality that we can. This product accessibility and our scratch preparation have allowed Bahama Breeze to set a new standard of cooking in the casual dining segment."

 

 

 

 

Great beverages and great food are an integral part of the memorable Island vacation experience Bahama Breeze delivers. Besides refreshing Island drinks, we also serve our own signature beer, Aruba Red, and pour premium well brands in all mixed cocktails. This extensive, top-quality selection of beverages perfectly complements our ”kitchen-forward“ strategy, which focuses on serving guests fresh, Caribbean-inspired food based on a three-point culinary foundation.

The first of these is scratch preparation, in which nearly everything on the menu is made from scratch.Second, the menu encompasses a variety of bold flavors that demonstrate the Caribbean’s heritage as a major culinary crossroads of the world. And third, colorful, artful presentations give every plate an enhanced level of culinary breadth and depth.

Bahama Breeze is building a unique position in the upper-end of casual dining, featuring scratch preparation of food and beverages. This detailed attention to culinary excellence is facilitated by our dinner-only approach (though we open for an early dinner on Sundays, and on Saturdays in some markets).

This translates into exceptional experiences for Bahama Breeze diners and strong margins for Darden. Consider the Bahamarita – guests love its unique flavor and we sell more than one million of these drinks each year. This level of volume, combined with a higher average guest check at generally lower cost of sales, adds up to what we believe will be industry-leading profit margins. This makes Bahama Breeze not only a memorable dining destination, but a highly profitable one as well.

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