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Bahama
Breeze is effectively building a unique position in the upper-end
of the casual dining market. The popularity of the concept
Caribbean-inspired cuisine and beverages, prepared
from scratch, in a fun and entertaining atmosphere
is unquestionable. Our guest reviews averaged more than 95%
excellent in fiscal 2002. At this point, marketing is primarily
word-of-mouth. And nightly crowds regularly enjoy
filling their wait time by listening to live music on the
deck, ordering an array of tropical drinks and anticipating
a meal that is truly worth the wait.
This meal is unmatched in the casual dining
segment thanks to Dardens ability to obtain the choicest
ingredients and Bahama Breezes exceptional team of chefs.
This level of culinary excellence requires strong vendor partnerships
and intensive training. Every manager, for instance, spends
12 weeks in culinary training alone two at the training
kitchen in Orlando, Florida, and 10 in the restaurant. By
the time this process is complete, a manager is completely
familiar with every recipe on the menu. Training even extends
to vendors. Every produce vendor working with Bahama Breeze
must spend three days in Orlando training with the restaurants
original produce partner, Reds Market.
This detailed attention to fresh ingredients
and culinary techniques is part of the reason Bahama Breeze
consistently garners high praise for its cuisine. Reviews
and industry rankings are far above those usually found in
casual dining. Some examples include:
- Zagat Excellent Rating
- American Culinary Federation National Soup & Sauce
Competition 1st Place Gold Medal
- NAFEM Invitational Culinary Contest 2001 1st Place
Gold Medal
- Orlando Foodie Awards including Best Chain, Best Theme,
Worth a Wait, Best Outdoor Dining and Best Overall Restaurant
- The Las Vegas Review Journal Best New Restaurant
and Best Tropical Drink by the Readers Poll.
This culinary success is enhanced by Bahama
Breezes dinner-only business approach (we open early
for dinner on Sundays and, in some markets, on Saturdays).
High-margin beverages comprise a higher percentage of sales
during the dinner meal period, and limited hours of service,
combined with a higher per person check average, lower the
cost of sales. It also allows us to focus more intensely on
our scratch preparation of delicious, artfully presented Island-inspired
food and beverages, and positions us to achieve our goal of
being the leader in the upper-end of casual dining.
During fiscal 2002, sales surpassed $125 million
and eight new restaurants opened, to bring the companys
total to 29 locations. The Bahama Breeze management team also
spent much of the year refining site strategy, adjusting our
real estate pipeline and streamlining the development process
for future sites. With our culinary success firmly established
and a business model designed to generate high profitability,
Bahama Breeze is well on the way to realizing its considerable
potential.
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