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With
a clearly defined business strategy A family
of local restaurants focused on delighting every guest with
a genuine Italian dining experience Olive Garden
had a highly successful fiscal 2002. Based on our own guest
surveys, guest satisfaction levels across the board
ranging from food taste to server attentiveness reached
highest-ever levels and helped produce record financial and
operating results.
- Total sales reached a record $1.86 billion,
an increase of 9.5% over fiscal 2001.
- Same-restaurant sales growth reached 31
consecutive quarters with a 6.3% increase for the
year, driven by same-restaurant guest count growth of 3.2%.
- Operating profit, operating profit return-on-sales
and return-on-capital also reached record levels.
- New restaurant growth accelerated, with
the opening of 20 new restaurants featuring the exciting
Tuscan Farmhouse design.
- Olive Garden completed the RevItalia program
to renovate existing restaurants, which together
with the introduction of the Tuscan Farmhouse design for
new restaurants is a significant platform for the
continued repositioning of the restaurants, making them
even more attractive to the ever-changing and demanding
casual dining consumer.
Olive Gardens culinary strategy to expand
our already dominant market leadership in the Italian casual
dining segment is to provide guests with a broad range of
fresh, simple and delicious Italian food at a great value.
At the core of this menu are traditional favorites such as
Lasagna, Fettuccini Alfredo and Chicken Parmigiana. Olive
Garden is focused on continually improving these items and
pairing them with great wines that complement their familiar,
comfortable flavors.
These classic recipes are balanced with a
variety of approachably authentic entrées that are
expanding the already popular appeal of the menu. These dishes
include Pork Filettino, Lobster Spaghetti, Chicken Marsala
and others, and often originate in our Tuscany-based Culinary
Institute, where many Olive Garden chefs and culinary managers
train each year and are immersed in the culinary and cultural
passion of Italy.
Olive Gardens continued emphasis on
wine as an integral part of the genuine Italian dining experience
is also helping drive guest satisfaction and sales growth.
Our beverage strategy mirrors our approach to the food section
of the menu. There is a mix of popular, widely recognizable
offerings and attractive varietals. In addition to appealing
choices, a key to the success of the wine program is great
service. New service features that are helping guests feel
more comfortable with wine include the wine conversation,
which includes wine sampling on Friday and Saturday nights.
As we mark our 20th year, we will maintain
our focus on helping more guests enjoy wine as part of a genuine
Italian dining experience, as well as implement ever-higher
service standards. These priorities, combined with a relentless
commitment to freshness and quality ingredients, will help
ensure that guests not only have a delightful Olive Garden
experience, but also keep coming back for more.
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