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Our Core Purpose: To nourish and delight everyone
we serve.

- Smokey Bones BBQ Sports Bar more than doubled
in size, opening 10 new restaurants to end the year with
19 in operation. Smokey Bones combination of terrific
smoked and barbecued foods in a relaxed sports bar atmosphere
remains broadly appealing, and expansion will ramp up in
2003.
- With our strong cash flow and balance sheet,
share repurchase remained meaningful. We purchased 9 million
shares of our common stock in fiscal 2002, even as we invested
in growth.
With yet another year of excellent operating
and financial performance, we remain excited about what is
possible here at Darden. We believe we are creating a great
company, one that will be widely recognized as the best in
casual dining. All the elements are in place. These include:
- A vibrant industry.
- Dardens strong restaurant companies.
- An effective strategic framework.
- Financial strength and stability.
- Enduring values.
- And, most importantly, terrific people.
A
VIBRANT INDUSTRY
Our industry, casual dining, is large and
growing. With compound annual growth of nearly 7% since 1990,
total sales reached $56 billion in calendar 2001. And we believe
casual dining sales will continue to grow between 6% and 8%
a year over the next 10 years because of strong growth in
the number of people entering their 50s and 60s, the peak
years of casual dining usage, as well as continued increases
in the number of working women, per capita incomes and payroll
employment levels. All of these developments support lifestyle
changes weve witnessed for some time now, which place
a premium on the time-saving and social connection benefits
of dining out. The power of these factors was clearly demonstrated
in 2002 when, despite the recession and other factors that
put downward pressure on consumer confidence, casual dining
sales grew 5.5% for the calendar year.
DARDENS
STRONG RESTAURANT COMPANIES
As we continue to capitalize on the casual
dining growth opportunity, Darden has two trusted restaurant
companies with well-established consumer appeal, two exciting
emerging restaurant companies and a proven ability to create
winning new concepts. Our two established companies are market
leaders in important segments of the casual dining industry.
Red Lobster has a 49% share of casual dining seafood, a segment
that accounts for 7.8% of total casual dining industry sales.
The casual dining Italian segment is 10.3% of the total casual
dining industry, and Olive Gardens sales represent 30%
of this significant category. Reinforcing our dominance, we
know from internally and externally generated consumer research
that both Red Lobster and Olive Garden are performing better
and better after nearly 35 years in operation at Red
Lobster and nearly 20 years at Olive Garden.
We also continue to expand our emerging companies,
and their ultimate business potential is meaningful. We believe
Bahama Breeze can reach at least $500 million in total sales
in the first phase of our national expansion, and Smokey Bones
is capable of becoming at least a $1.5 billion business. These
two businesses also reflect our proven ability to create winning
new concepts that are responsive to lasting consumer demand.
The New Business team that developed Olive Garden, Bahama
Breeze and Smokey Bones continues to work on new opportunities
with powerful market potential.
Dardens success at effectively evolving
our current businesses and creating winning new concepts is
the result of a number of strengths. Two are especially important
our advanced brand management capabilities and our
highly developed operating infrastructure. As brand managers,
we understand the importance of constant dialogue with our
guests and with casual dining consumers generally, gaining
a sense of how they view the competitive landscape, their
likes and dislikes and what we can do thats appealingly
different. We use these insights to develop stronger menu
offerings and service models and to craft advertising and
promotional strategies that drive guest traffic and build
loyalty.
We can do this because we have the operating
infrastructure to deliver on the promises made. Our information
technology and other systems enable us to recruit and train
people who can meet high standards, to purchase and deliver
high-quality ingredients to our restaurants and to maintain
good financial controls in every restaurant, all on the enormous
scale at which we operate delivering millions of meals
a week across North America.
AN
EFFECTIVE STRATEGIC FRAMEWORK
With all of Dardens strengths, everyone
in the organization recognizes that to be a great company
to be the best we must operate our existing
businesses at levels of excellence well beyond where we are
today, even as we continue to expand the Company. In short,
we must continue to strive for brilliance with the basics
in everything we do. We believe we have a strategic framework
that provides us with excellent guidance.
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